Jonathan Yarnold - Chief Executive Officer

Chief Executive Officer Jonathan Yarnold’s distinctive background spans a variety of industries – including sports and entertainment, technology, and real estate. His culture-forward, experiential Marketing approach has brought powerful differentiation to numerous companies and industries throughout his career, including the San Francisco Giants, NBC Television, Cisco Systems, and more. The San Francisco native is a published author with over 300 television and radio appearances.

Decio Luczynski - Chief Technology Officer / Founder

Decio is a 30-year technology veteran, is the co-founder and Chief Technology Officer leading VIDSIG’s technology vision and is responsible for the technical implementations. Prior to joining VIDSIG in 2017, Mr. Luczynski served as the Senior Architect at L1 Identity Solutions, Morpho (Safran Group) and Ascend Learning, developing biometric identification solutions and eCommerce platforms.

Jeff Dudum - Chief Operating Officer

Chief Operating Officer Jeff Dudum’s entrepreneurial background began when he was a teenager, acting as his late godfather Willie McCovey’s personal handler. It was Willie’s loss of the use of his legs that was the genesis of the VIDSIG concept – to bring fans to Willie through live video. Willie’s goal was to use the technology “to help the guys” who were retired and limited in their physical abilities.

Melissa Kress - Director of Talent

Director of Talent Melissa Kress oversees Talent and Client relations with the same proactive approach that she’s employed throughout her career, working with some of the largest luxury brands in the world. A Bay Area native, she oversees the VIDSIG Talent and Customer Success Teams.

Denis Aksiutsik - Front End Developer

Denis Aksitusik brings a rich technical and creative background to VIDSIG as a specialist in both social media and search engine optimization strategies and implementation. A passionate front-end developer with extended experience in eCommerce solutions, Denis has designed and developed more than 30 eCommerce websites and related apps that are currently in existence.


Dave Yarnold - Chairman of the Board

Dave has spent the better part of his career (30+ years) as a serial entrepreneur in the enterprise software industry. Most recently, he was the CEO of ServiceMax, a cloud-based field service software application, which he sold to GE Digital in January 2017 for $1B. Prior to that (2004-2008) he was Vice President of Global Sales for SuccessFactors, a SaaS leader in the talent management space, where he built a global sales team that grew from $2M to $120M in bookings over a four year period. The company went public in November 2007, and was subsequently acquired by SAP for over $3B. Yarnold’s experience in the software industry began in 1986 at Oracle, where he was part of the original team that developed and sold the first Oracle applications products. From 1996-1999, as Vice President of North American sales at Clarify, he helped that company grow from $18M to $250M in annual sales over a four year period prior to Clarify’s acquisition by Nortel for $2.2B. He then led the Business Development and Worldwide Sales teams at Extensity, a provider of web-based employee productivity applications, from 1999-2003 during which the company completed a successful IPO in 2000, and, subsequently, a sale of the company in 2003 to Geac.

Rick Gustafson - Chief Financial Officer

Rick has spent the majority of his career in Silicon Valley as a serial technology company CFO, with the last fifteen years focused on guiding enterprise SaaS companies through key growth and transition stages. He most recently spent eight years as the CFO of ServiceMax, the industry’s leading field service management SaaS company, where he was a key contributor to the company’s strategy, rapid growth and $1 billion acquisition by GE Digital (NYSE: GE). Previously, he served in CFO roles at, a marketing automation SaaS company (acquired by CALD), Coupa Software (IPO: COUP), an eProcurement SaaS provider, and Ketera Technologies, a spend management SaaS company. Rick earned an MBA from Stanford’s Graduate School of Business and a BA in Economics/Business from UCLA.

Indresh Satyanarayana - Director of Technology

Indresh comes with 17 years of product and technology development experience in the enterprise SaaS space. Prior to starting LetsDecide, Indresh spent 8 years at ServiceMax (the leader in Field Service Management) as part of the product engineering leadership team seeing company through multiple significant milestones including the journey from a handful of customers to more than 400 customers and a billion dollar acquisition by GE in 2017. Before joining ServiceMax, Indresh held various technical leadership roles at SAP Labs.